Appia Raises $5M in Debt Financing

Appia, a Durham, NC-based mobile user acquisition network, raised $5m in debt financing.

Backers included North Atlantic Capital and Silicon Valley Bank.

The company intends to use the funds to expand its sales and marketing efforts to accelerate customer acquisition and team expansion (read here).

Led by Jud Bowman, CEO, Appia operates a mobile user acquisition marketplace, which delivers mobile app downloads to over 700 million users across 200 countries.
Launched in 2012, the company partner with brands like ngmoco, AppBrain, Fiksu, Playtika, Cupid and Zedge.

It has an office in Irving, TX.



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