Skinny Mom, a Cincinnati-based community of moms who talk healthy motherhood, raised $100k in funding from CincyTech.
The company intends to use the capital from the investment, which is part of a planned $500k seed funding round led by CincyTech, to continue building the brand.
Founded by CEO Brooke Griffin, a former fitness professional and Cincinnati Bengals cheerleader, Skinny Mom delivers daily, weekly and monthly content (up to 12 new stories each day), covering the topics of Food, Fitness, Fashion & Family.
Within the upcoming months, the company will be adding a Fitness Video Index, a virtual Recipe Index, city-specific & category-specific virtual mom groups, and personal profile pages for moms to customize and interact with other moms around the country.
FinSMEs
14/03/2013