The investment provides the company with the capital and the expertise needed to grow the brand in the salty snack market.
Led by Founder and CEO Mike Fitzgerald, Halfpops launched the products 18 months ago and is currently selling its products in natural and specialty grocery stores in the Pacific Northwest.
The company offers its snacks in two flavors – Natural Butter & Pure Ocean™ Sea Salt and Natural Aged White Cheddar in 2oz. and 7oz. bags.
In conjunction with the transaction, John Giannuzzi and Cory Comstock of Sherbrooke Capital will both join Halfpops’ board.