FreakOut, a Tokyo-based digital marketing company, raised $5.4m from YJ Capital, a Yahoo Japan venture capital fund.
The company is using the proceeds to back its subsidiary Dobleas, a NYC-based real-time mobile demand-side platform (DSP) provider.
The investment will be used to bolster Dobleas’ engineering recruitment in support of its infrastructure for mobile while building out the company’s U.S. organization.
Founded in April 2012 as a spin-off from FreakOut President Yuzuru Honda, a serial entrepreneur and former Yahoo development manager, Dobleas enables marketers to buy real-time impressions in a transparent automated way across leading mobile supply sources. Through its mobile data management platform (DMP), advertisers can create targetable segments based on audience behaviors and run audience targeting campaigns on the same platform. Its mobile DMP integrates first or third-party data directly to empower scalable audience targeting.
The startup is led in the U.S. by Yugo Asato, chief executive officer and president, “Eda” Hirofumi Sakaeda , chief strategy officer, Francisco Quiroga, vice president of business development and client services, and Phil Miano, chief revenue officer.