Demandbase, Inc., a San Francisco, CA-based targeting and personalization platform for B2B, closed a $15m financing.
The round was led by Scale Venture Partners, with participation from existing investors Sigma Partners, Altos Ventures, Costanoa Ventures, Sutter Hill Ventures and Adobe Systems (NASDAQ:ADBE). In conjunction with the funding, Stacey Bishop from Scale Venture Partners will join Demandbase’s Board of Directors.
The company intends to use the funds to develop its patented technologies and increase the adoption of its solutions by enterprises in the U.S. and Europe.
Led by Chris Golec, founder and CEO, Demandbase has developed patented identification technology that aims to bridge the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing targetable business attributes in real-time. The company’s targeting and personalization platform includes company-targeted advertising, website optimization modules and sales IQ solutions.
Demandbase can plug into existing technologies, including CRM, CMS, marketing automation, chat and analytics. In the last year, the company connected to 25 new technologies, including Adobe, Drupal, Ektron, Eloqua, ExactTarget, Google Analytics, Marketo and Salesforce.