Adcade, a NYC-based mobile ad startup, closed over $1.5m in seed funding.
The round was led by ff Venture Capital, with participation from Quotidian Ventures, BHV, Great Oaks VC and some angel investors.
The company intends to use the funding accelerate business and development of other innovative mobile ad products, including a self-service platform, which the company plans to launch later this year.
Co-founded in 2012 by CEO Rob Cromer, CTO Buzz Wiggins and COO Rob Prentice, Adcade is developing mobile advertising solutions aimed at creating a more interactive experience. The company will begin testing its first product, a new mobile/tablet premium rich media ad unit.