Optimal Blue Receives Private Equity Investment from Serent Capital

Optimal Blue, a Plano, Texas-based provider of a pricing and secondary marketing automation platform, received a private equity investment of undisclosed amount from Serent Capital.

The investment also includes Secondary Interactive, a Denver-based provider of mortgage pipeline risk management, best execution and loan allocation services and technology, which is a subsidiary of Optimal Blue. Serent will assist the company to further enhance the value they deliver to their customers and to extend their market reach through innovation, organic and inorganic growth, as well as broadening the range of product and services offered.

Founded in 2002 by Ivan Darius and Larry Huff, Optimal Blue is a Web-based provider of managed-content, product eligibility and pricing engine (PPE) technology. The company has developed a comprehensive suite of products designed to give lenders the ability to automate the management and distribution of their products, pricing and secondary marketing activities, enabling originators to then source, manage, price, lock and sell loans.



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