LoopIt Receives Seed Funding from Avalon Ventures

LoopIt, a Boston, MA-based developer of a conversation engine for online shopping advices, received a seed funding from Avalon Ventures.

The amount of the deal was not disclosed.

Co-Founded by Geraldine Laybourne and Andrew Lau, LoopIt aims to help consumers make informed decisions about their online purchases with friends and advisors. It is developing a 1-to-1 conversation engine that allows consumers to connect with their friends across social networks for advice and opinions at every step of their purchase path, from discovery to point-of-purchase.

It is an operating company of Redstar Ventures, a Boston-based venture foundry.



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