Kongregate, a San Francisco, CA-based online game platform, launched a $10m fund to help independent game developers thrive in the free-to-play mobile market.
Backed by parent company GameStop Corp. (NYSE: GME), a global retailer of video games, the Kongregate Mobile Developers program will offer distribution, financial assistance to complete their games, consulting services and marketing support.
In particular, games can receive promotion across Kongregate, the updated GameStop iOS and Android apps and GameStop online destinations. Selected titles have the potential to have exposure in GameStop’s 6,600 retail stores worldwide. Kongregate will also manage paid advertising campaigns for games across third party networks, execute PR and game reviews and work with app stores to get games featured on behalf of the developer.
Interested developers can apply at http://developers.kongregate.com/mobile.
To support the fund, the company hired former Zynga general manager, Panayoti (Pany) Haritatos, as vice president of its new mobile division. He will lead Kongregate’s in-house game development as well as oversee the mobile games unit.
Founded in 2006 by Jim and Emily Greer (brother and sister) and part of the GameStop network, the company operates an online game platform which features a community and social elements combining achievements, profiles, chat, messaging, forums, and levels into the gaming experience. Kongregate shares revenue from advertising and virtual goods directly with developers who have uploaded games to the site. Advertisers include brands such as Electronic Arts, Sony Pictures, Sprint, Frito Lay, Axe, Xbox 360, Nokia, and Toyota.