The Ivory Company, LLC, an Atlanta, GA-based home-decor company focused on curating an assortment of home merchandise in white and ivory, closed a $525k angel funding.
Backers included unnamed investors and a global venture capital firm.
The company intends to use the capital to fund startup operations, to test and proto-type the concept across the marketing mix and to launch an omni-channel proof of concept as early as March 2013. It will also launch a concept showroom in Atlanta.
Founded by e-commerce veteran Shelley Nandkeolyar, The Ivory Company offers bed, bath, table linens, furniture, tableware and decorative accessories like figurines, frames, garden stools and vases. The site also sells decor gifts.