Drawbridge, a San Mateo, CA-based cross-screen mobile ad targeting company, closed a $14m Series B funding.
The round was led by new investor Northgate Capital, with participation from existing investors Kleiner Perkins Caufield and Byers and Sequoia Capital.
The company intends to use the funds to increase sales and marketing capabilities and product development efforts, particularly on its desktop-to-mobile retargeting and audience targeting products, and continue to work on accurate conversion tracking and post-conversion event optimization.
Founded by Kamakshi Sivaramakrishnan in November 2010, Drawbridge has developed a self-learning ad technology that leverages insights from cross-device behavior to enable advertisers and marketers to reach targeted mobile audiences. Launched in November 2012, the company has attracted clients in travel, eCommerce, retail, and media verticals.
Drawbridge is hiring (read here).
FinSMEs
21/02/2013
Related News:
11/05/2012: Drawbridge Raises $6.5M in Series A Funding