SimilarGroup, a Tel Aviv, Israel-based provider of web measurement solution, raised $2.5m in funding.
The investment was led by Moshe Lichtman, former President of Microsoft’s Israel Research and Development Center, with participation from Yossi Vardi, Naftali Investments, and Docor International B.V.
In conjunction with the deal, Mr. Lichtman joined the company’s board.
Founded in 2009 and led by CEO Or Offer, SimilarGroup offers different products including:
– SimilarWeb, which is a sidebar browser add-on (for IE, Firefox and Chrome) that provides users with access to the best sites related to the one they are currently browsing;
– SimilarSites.com, a similarity search engine which allows users to type in a URL and receive recommendations for 20 more relevant and similar sites.
– TopSite.com. which provides the users with real time recommendations regarding top websites in any searched category.
The company is hiring (read here).