JustFab, a fashion-subscription service and lifestyle fashion brand, has acquired FabKids, a children’s fashion brand and personalized e-commerce service.
Launched in August 2012, FabKids is a children’s apparel brand and e-commerce website that offers a personalized online shopping experience for parents.
The acquisition, whose amount was not disclosed, will give the company access to JustFab’s members and the ability to scale faster and expand its categories, product offerings and global reach with its operations in Germany, UK and Canada.
In addition, with JustFab’s infrastructure, FabKids will leverage the integrated supply chain from source manufacturing to the fulfillment center in Louisville, KY.
Following the close of the transaction, the company’s team will continue to be based in San Francisco and led by CEO and Founder Andy Moss and actress Christina Applegate.
JustFab will migrate FabKids.com onto its platform and its product.
FabKids plans to launch its boys clothing line in the third quarter of 2013.
FinSMEs
21/01/2013