iPinYou Raises US$20M in Funding

iPinYou, a Chinese large Demand-Side Platform, raised US$20m in funding.

The financing was led by CBC (China Broadband Capital), with participation from Japan-based Vangoo Investment Partners and existing investor Forward Capital.

The company intends to use the proceeds to upgrade their product, technology and executive and staff recruitment.

Founded in 2008 and led by Mrs. Xiaonan Huang, CEO and Co-founder, iPinYou provides advanced DSP technologies which can help advertisers access all the major exchanges, achieving high cost-efficiency for advertisers. During the past few months, the company launched a Demand-Side Platform with a Real-Time Bidding (RTB) function and integrated with all mainstream exchanges in China, as well as Video DSP, Mobile DSP and RTB enabled retargeting products.
The company serves over 200 brands in IT, Financial service, Auto, FMCG, Ecommerce and Travel.



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