Front Flip, a Leawood, KS-based loyalty marketing company, raised $3.75m in Series B funding.
The round, which brings Front Flip’s fundraising total to $7.7m, was led by Jon Darbyshire, executive chairman of the Archer Foundation, with participation from Peter Brown, the former chairman, CEO and president of AMC Entertainment Inc., Gary Fish, founder, president and CEO of FishNet Security, Lance Melber, who founded and sold eSmartloan.com to Capital One for $155m, and the Brandmeyer family, which founded and sold Enturia to Cardinal Health Inc. for $490m.
The company intends to use the capital for staff expansion and ongoing feature enhancements to its solution.
Led by CEO and Founder Sean Beckner, Front Flip delivers a loyalty program that helps businesses (mainly restaurants and retailers) create long-term relationships with their customers, who can use the free Front Flip mobile app to scan a unique QR code to unlock a digital scratch card, which gives a chance to win an instant promotion, or receive gifts and rewards.
Clients include franchise groups from major concepts like Kentucky Fried Chicken, McDonald’s, Wendy’s and Famous Dave’s.