Atomic Reach, a Toronto, CA-based content marketing startup, secured $1.25m in seed funding.
The round was led by Genwealth Venture Partners with participation from the Investment Accelerator Fund (IAF).
The company intends to use the capital for the development of its new platform (v3.0), scheduled to be launched in early spring and the expansion of its business development team to accelerate growth into new markets.
Led by founder and CEO Bradley Silver, Atomic Reach provides brands and bloggers with a content marketing platform to expand their reach, improve user engagement and increase community collaboration. It features tools to build customized communities, select favorite posts using a curation engine, align content with the needs and interests of audience, and measure and track program performance.
FinSMEs
29/01/2013