Allocadia Software, a Vancouver, BC, Canada-based provider of cloud software for marketing operations, closed a $1m seed funding.
Backers included Beehive Holdings, iNovia Capital, Patrick Lor, co-founder of iStockphoto, Rasool Rayani and Geordie Henderson, co-founders of Metalogix, David Arnsdorf, founder of Neverblue, Norm Francis, ex-Chairman and CEO of Pivotal Corporation, and Don Mattrick, founder of Distinctive Software (acquired by Electronic Arts) and currently President of Microsoft’s Interactive Entertainment Business. In conjunction with the funding, Nanon de Gaspé Beaubien-Mattrick, President and Founder of Beehive Holdings, has joined Allocadia’s board.
The company intends to use the capital to continue building the team across key functions, as well as accelerating its go-to-market investments.
Launched in 2010 by CEO Kristine Steuart and Katherine Berry, Allocadia provides marketers with cloud solutions that give them complete visibility into all marketing investments and all results.
Customers include F5 Networks, Juniper Networks, SENSA Products, Stepstone and Trimble.