Adyoulike, a Paris, France-based ad network, raised € 1,2m in funding from Banexi Ventures Partners.
The company intends to use the capital to grow in France and Europe.
Led by Julien Verdier, CEO, Adyoulike started offering a solution that turned old classic Captchas into advertising Captchas asking users to retype brand messages instead of illegible characters. Now, the company is trying to upgrade its offering by bringing to Europe the “Native Advertising” concept, which aims to integrate the ad directly into the editorial content, enabling it to emerge in a context that makes it easy the sharing and user experience.
FinSMEs
31/01/2013