Vivino, a Copenhagen, Denmark-based social wine app that allows users to keep track of wines they drink, rate them for future reference, and share favorites with others, has raised $1m in Series A financing from Creandum.
In conjunction with the funding, Creandum General Partner Martin Hauge, has joined Vivino’s board of directors.
The company, which previously raised seed funding from SEED Capital and Skype co-founder Janus Friis, intends to use the capital and Creandum expertise to monetize their growth, and expand their business around the world – especially in the U.S.
Founded in 2009 by Heini Zachariassen, Vivino allows users to take a photograph through their Apple or Android smartphone of any wine. Using advanced scanning technology, the app automatically recognizes labels and matches them to a database of nearly 500,000 wines from 20,000 wineries all over the world.
Users then note the wines they like or dislike, read wine reviews, follow other people’s activity to discover new wines, and (soon) order and buy – by the bottle or case.
Vivino has reached nearly 100,000 monthly downloads.