Offerpop, a New York, NY-based social marketing software company, has raised $5.7m in Series B funding.
The round, which brings the total amount raised to date to $10m, was led by existing investor Windcrest Partners, with participation from new investor Bulger Capital Partners and existing investors CommonAngels and Mesco Ltd.
The company intends to use the capital to further develop its platform.
Co-founded by Wendell Lansford, CEO, Prakash Mishra, CTO, Mark Cooper, CMO, Offerpop provides a social marketing platform for Facebook and Twitter that allows brands and marketers to run engagement campaigns, optimize social content, and capture actionable data to convert fans into customers.
The company – a Facebook® Preferred Marketing Developer – has over 40,000 customers including Amazon, Pepsi, MTV, American Express, Etsy, Time Inc., and American Eagle Outfitters.
In conjunction with the funding, Robert Belau, Managing Director at Bulger Capital Partners, has joined the Board of Directors of Offerpop.
FinSMEs
17/12/2012