Nor1, a Santa Clara, CA-based provider of data-driven pricing and merchandising solutions for hotels and resorts worldwide, has raised $9m in Series B funding.
The round was led by new investor Concur (NASDAQ: CNQR).
The company intends to use the capital for product innovation and market expansion.
Co-founded by Art Norins and Jason Bryant, CEO and President, Nor1 provides the signature eStandby Upgrade® and the FrontDesk Upsell™ both powered by PRiME®, an upsell decision intelligence engine, that makes product selection, upsell pricing, and display ranking decisions customized for each hotel guest.
Partner hotels include Hilton, Hyatt, Carlson Rezidor, InterContinental and Kimpton Hotels.
As part of the deal, the two companies have entered into an alliance agreement, under which Concur will use Nor1′s eStandby Upgrade™ solution to make hotel upsell offers available to their business travel customers.
The company also operates an office in Frankfurt, Germany.