CROSSMARK Receives Majority Investment from Warburg Pincus

CROSSMARK, a Plano, Texas-based sales and marketing services company for the consumer goods industry, has received a majority investment from Warburg Pincus.

The amount and terms of the transaction were not disclosed. Following the deal closing, the management owners (led by CEO John Thompson) of CROSSMARK will maintain a “significant” equity position and continue to lead the company, which intends to use the proceeds from the investment and the expertise of Warburg Pincus to make acquisitions, expand their service offerings.

Founded in 1905, CROSSMARK provides well-known brands with solutions to achieve their business objectives in terms of sales growth and improved ROI, in-store brand-equity building and shopper loyalty across a wide range of retail channels. The company’s expertise encompasses the areas of Headquarter Sales, Retail Merchandising, Retailer Solutions, Event Marketing, In-Store Data Collection, Shopper Marketing, Retail Analytics, and Retail Technology Solutions, and spans the grocery, mass, club, drug, dollar, convenience store, consumer electronics and specialty channels.

CROSSMARK employs more than 34,000 associates worldwide with 47 offices throughout the U.S., Canada, Mexico, Australia and New Zealand.



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