Trademob, a Berlin, Germany-based provider of a mobile app marketing platform, has raised $15m in Series B funding, reports say.
In conjunction with the funding, Kennet’s Michael Elias and Hillel Zidel will join Trademob’s board of directors.
The company intends to use the capital to expand internationally (mainly in the US where it opened a New York office in August and where it plans to open an office in San Francisco) and further develop its platform.
Founded in August 2010 by CEO Ravi Kamran, who is supported by COO Alexander Franke and Head of Sales Florian Lutz, Trademob offers a data-driven mobile app marketing platform that aggregates all relevant ad networks to offer its clients tools to promote their mobile apps globally while optimizing mobile marketing goals and budgets. The company recently released a new software development kit for iOS 6.
Clients include eBay (Classifieds), Universal Music, Wooga, HRS, Thalia.de and ICQ, among others.