NuORDER, a West Hollywood, CA-based provider of a digital wholesale solution, has raised over $3m in growth capital.
The round was led by GRP Partners, with additional participation from Greycroft, Aileen Lee, David Tisch, Creative Artists Agency, Brian Spaly, Mortimer Singer and Rachel Zoe Inc.
The company intends to use the capital for product development.
Founded by Heath Wells and Olivia Skuza, NuORDER provides a cloud-based two-way sales solution and marketplace that allows brands and retailers to conduct their wholesale business online.
Brands are able to create custom line sheets, place orders, and update inventory in real time. Buyers can access collections online and are able to place digital orders. The technology integrates with users’ back-of-house systems and supports all currencies.
The platform is used by Helmut Lang, Levi’s, Elizabeth and James, Adidas, Ted Baker, Cheap Monday, Alternative Apparel, and Citizens of Humanity, among others.
FinSMEs
08/11/2012