HubSpot, a Cambridge, MA-based inbound marketing software firm, has received a $35m mezzanine financing.
Backers include a large, unnamed institutional investor, Altimeter Capital, Cross Creek Capital, and existing investors (General Catalyst, Matrix Partners, Scale Venture Partners, Sequoia Capital, Google Ventures, Salesforce.com, Charles River Ventures).
The company intends to use the funding to hire new people (http://www.hubspot.com/jobs/), expand internationally, and make acquisitions.
Co-founded in 2006 by CEO Brian Halligan and CTO Dharmesh Shah, HubSpot provides over 8,000 companies in 56 countries with comprehensive marketing software to create inbound marketing to attract and convert leads into new customers. The company has 400 employees.
HubSpot also added Ron GiIl, CFO of NetSuite ( NYSE: N) to its board of directors as chair of the audit committee, John Kelleher (formerly of Endeca) as General Counsel, and Chris McLellan (formerly of State Street) as Chief Security Officer.