Chango Inc., a ‘Programmatic Marketing Platform’ for managing real-time data-driven digital advertising, has raised $12m in funding.
Backers include existing investors iNovia, Rho Canada Ventures, Metamorphic Ventures, Mantella Venture Partners and Extreme Venture Partners.
Led by Chris Sukornyk, Founder & CEO, Chango has built an extensible Programmatic Marketing Platform, Chango Madison, which integrates a DSP (Demand Side Platform) with a DMP (Data Management Platform) to instantly deliver campaigns across all interactive channels – mobile, social, display and web.
The company intends to use the capital to launch its Programmatic Site Retargeting (PSR), a real-time solution (being built on the Chango Madison platform).
Chango, which has offices in New York, San Francisco, Toronto and Los Angeles, is expanding sales presence to Chicago, Detroit and London to reach additional online retailers, and to support additional industries including automotive and travel.
The company is currently hiring and has 50 new open positions in sales, engineering, marketing, client services, and ad operations (http://www.chango.com/about/careers/).