Betabrand Corp., a San Francisco, CA-based online clothing company, has raised $6.5m in Series B funding.
The round was led by Foundry Group.
Founded by Chris Lindland, Betabrand manufactures “limited edition” batches of clothes and allows users to participate in the creation process.
The company currently allows users to choose which new items will be offered by posting proposals on the website and having prospective customers vote on which ones will be brought to market.
In the long term, Betabrand plans to allow customers to actually design the clothing, crowd source input and modifications and designs, and then bring the product to life.
FinSMEs
07/11/2012