iJento Raises $8M in Equity Funding

iJento, a London, UK-, Portland, Ore.- and Sydney, Australia-based provider of digital and multichannel customer intelligence solutions, today has raised $8m in equity funding.

Backers include MMC Ventures, and existing investors Nauta Capital and Oxford Capital Partners.

The company intends to use the capital to support its recent launch into the US market, its expansion in EMEA and Asia-Pacific and its continued product development program.

Led by Peter Ryan, CEO, iJento helps data driven organizations integrate and analyze their customer information across multiple domains, devices and channels. It leverages existing web analytics (e.g. Adobe SiteCatalyst, Webtrends Analytics and Google Analytics) and business intelligence investments to enable organizations to observe individual customer journeys, identify high value consumer segments and target customers with highly relevant and timely information and offers.
Clients include brands and businesses such as Allianz, Cheapflights Media, FT.com, LV= and Tesco Bank.



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