The company intends to use the capital to expand their research and development activities in the field of computational advertising and to study new Internet ad models. These activities will be executed in Fisciano (Salerno), in close collaboration with the Department of Communication Sciences of the Univeristy of Salerno.
Created with the support of venture incubator Digital Magics and led by Chairman & CEO Gabriele Ronchini, COO Roberto Bassani, and Carlo Tedeschi-Polmonari, 4w MarketPlace operates an online performance advertising network which managing the contextual spaces of the largest online newspapers of the premium Italian publishers. It partners with Premium Publisher Network, the consortium founded by Gruppo Editoriale L’Espresso and RCS MediaGroup – who have been joined by RAI, La Stampa, ANSA, Gruppo Finelco, Class Editori and the main local newspapers.
In October 2011, the company also entered the mobile phone market, adding an inventory of applications and mobile sites.