Full Circle CRM, Inc., a Menlo Park, CA-based provider of marketing performance management solutions, has raised 500K in seed funding.
The round was led by WI Harper Group, with participation from former Salesforce.com executives and other industry leaders.
The company intends to use the new funding to expand sales and marketing of their Marketing Performance Management solution for Salesforce marketing users.
Led by Bonnie Crater, president and CEO, Full Circle CRM provides Salesforce marketing users with a cloud-based marketing performance management solution designed to answer all their marketing questions and help them drive more revenue from every campaign with best practice response lifecycle management.
The product, which is built 100% on the Salesforce Platform and is pre-integrated with the leading marketing automation solutions, will be launched at salesforce.com’s Dreamforce 2012 conference in San Francisco on September 18th.