edo Raises $15M in Series C Funding

edo, a Nashville, Tenn. and Chicago-based provider of personalized card-linked offers, has raised $15m in Series C funding.

The round was led by VantagePoint Capital Partners, with participation from Baird Venture Partners and other existing investors.

The company intends to use the proceeds to expand its position and scale its advertising content, merchant partnerships and growth within the local business market.

Led by Ed Braswell, CEO, edo operates a card-linked offer platform for delivering instantly redeemable offers, tailored to customers’ shopping habits, through credit cards, debit cards and mobile devices. The company currently works on a pay-for-performance basis with more than 200 local and national merchants, including Nordstrom, Target®, SUBWAY®, Crate & Barrel® and The Home Depot®.



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