E. Viddal & Associates Receives Investment from Block Communications

E. Viddal & Associates LLC, a Tampa, Fla.-based developer of a cloud-based publishing system software, has received a multimillion-dollar investment from diversified media company Block Communications.

Led by Erlend Viddal, CEO and founder, E. Viddal has developed Libercus, a cloud-based publishing system that provides seamless delivery of content to print, online, mobile device and e-Delivery channels from a single browser-based content management platform.

The company intends to use the proceeds from the investment to further develop and market its software.

It can be used to produce a dynamic electronic version of the newspaper, which – unlike websites – can command higher advertising rates as publishers offer advertisers interactive inserts, coupons, display ads and targeted marketing approaches that provide a superior offering.



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