Conversocial, a London, UK-based social media management software company, has raised $1.25m in new funding.
Backers include DFJ Esprit and other existing investors.
The company intends to use the capital to expand operations, marketing, and sales in the US, where it established its office in New York.
Led by CEO Josh March, Conversocial provides a Software-as-a-Service (SaaS) social media management solution designed to help customer service and social media teams increase their level of engagement with customers and address questions and requests in real time on Facebook and Twitter.
Already present in the retail sector, the company is now expanding into other sectors.
Customers include Hertz, Sephora, Waitrose, Groupon, Net-A-Porter, Ogilvy, Tesco, Waitrose, Barclaycard, Charity USA, Tupperware, The University of Phoenix, and Vitalicious
Conversocial is currently hiring (http://www.conversocial.com/jobs/positions).