The combined company will provide global brands and their agencies with resources for developing innovative Facebook integrations.
Led by co-founder and CEO Declan Kennedy, Betapond will grow to 30 London-based employees in 2013. The company, which also has offices in Dublin, Waterford and San Jose, closed a €1.15m venture capital funding round in January 2012 (read here).
Founded by Joshua March, iPlatform specializes in building social applications for the Facebook and Facebook Connect Platforms. They have worked with a variety of blue chip brands and major agencies to help design deliver and manage marketing campaigns based around social platforms.