YottaMark Inc., a Redwood City, CA-based provider of a fresh food traceability and insights platform (HarvestMark), has closed a $24m Series D funding.
The round was led by Westbury Partners, with participation from new investor Fairhaven Capital, and existing investors ATA Ventures, Thomvest Ventures and Granite Ventures.
The company intends to use the capital to accelerate its sales and marketing efforts.
Led by J. Scott Carr, CEO YottaMark’s HarvestMark provides analytics and visibility to empower food suppliers to optimize the supply chain and to connect directly with shoppers, building brand trust and loyalty. HarvestMark solutions are used today by 300 brands, sourcing fresh food from 4,000 farms from Canada to Argentina.
Customers include The Kroger Co., Driscoll’s Strawberry Associates, Sun World and Calavo.
In conjunction with the funding, James W. Schubauer II, president and COO of Westbury Partners will join the company’s board, along with Paul Ciriello, founder and managing director of Fairhaven Capital.