Visible Measures, a Boston, MA-based digital video advertising platform, has raised $21.5m in funding.
The round was led by DAG Ventures, with participation from existing investors Advance Publications, Inc., owners of Conde Nast, General Catalyst Partners, Mohr Davidow Ventures, Northgate Capital, and new investor Commonfund.
The company intends to use the new funding to further accelerate its growth and adoption of its platform among brand advertisers and premium video publishers.
Founded in 2005 and led by Brian Shin, founder and CEO, Visible Measures provides brands with a platform, Viewable Media, to promote their video ads as content across hundreds of premium media properties.
It offers a video dataset to optimize video campaigns for earned viewership by reaching the right people at the right time.
The platform is used by brand advertisers like P&G, Ford, Goldman Sachs, Microsoft, and Unilever, as well as media agencies such as Starcom MediaVest Group, Zenith-Optimedia, GroupM, and Omnicom.
The company currently has over 100 employees across seven offices in North America and Europe.