SpotOn, a San Rafael, CA-based operator of a new digital loyalty network for local merchants and consumers, has received $5m in funding.
Backers are the founders of the company Zach Hyman, Matt Hyman, and Doron Friedman, who have deep experience building and selling services to help small businesses.
With offices in Chicago, IL, SpotOn installs tablets in places like cafes and salons so consumers can check-in using a smartphone or card to earn rewards and incentives. Using its tablet-based dashboard, merchants can connect with their customers using social, mobile, and email marketing and learn more about them by viewing typical spend and campaign redemption activity. The company has launched its tablet-based program in April 2012.