Connexity, a New York and Ventura CA-based integrated digital advertising company focused on audience optimization, has closed its seed funding.
The amount of the deal was not disclosed.
The round was led by Rincon Venture Partners with participation from Siemer Ventures, Persistence Partners and Fastclick Cofounders Jeff Pryor and Dave Gross.
In conjunction with the financing, John Greathouse of Rincon Venture Partners has joined the company’s board of directors.
Led by CEO Dave Gross, Connexity provides a proprietary, streaming, end-to-end solution that extracts relevant connections, interests and consumer intent using multi-graph analysis, seeded with advertiser and publisher 1st party data.