Acquisio, a performance media platform and provider of technology for marketers and agencies buying ads on any online channel, has secured a new funding.
Backers include private growth capital fund Tandem Expansion and Fonds de solidarite FTQ.
The company intends to use the funding, whose amount was not disclosed, to pursue its growth strategy.
Acquisio also announced the acquisition of software developer ScienceOps and its AdMetrica technology.
Bryan Minor, President & Founder of ScienceOps is now Chief Scientist at Acquisio.
Led by Martin Le Sauteur, CEO, Acquisio provides technology for agencies buying ads on any online channel, allowing them to handle all tasks associated with performance advertising, from ad purchase to conversion tracking and beyond, within a single integrated platform. It hosts its own third-party ad server and employs a single tracking functionality across channels.
Acquisio has more than 4,000 users and 10,000 brands under its management. Agency clients include large agency holdings such as WPP, Omnicom, IPG and Publicis; as well as recognized performance media companies such as Bertelsmann, Cossette, DAC Group, iProspect, Isobar, Media Experts, NetBooster, PhD, and Yellow Pages Group.
The company is locted in Brossard, Québec, Canada, Bellevue, WA, USA, and London UK.