Zimbio Inc., the San Carlos, Calif. and New York City-based parent company of entertainment news website Zimbio.com, and fashion and beauty website StyleBistro.com, has acquired Lonny, a monthly online magazine that focuses on home décor.
With the acquisition, whose amount was not disclosed, Zimbio gains the founding editorial team, the Lonny website, its library of past issues, and an archive of thousands of original photographs, and complements its existing offerings, StyleBistro.com and Zimbio.com, extending its reach in a new women’s lifestyle vertical.
Launched in October 2009 by Michelle Adams (editor-in-chief) and Patrick Cline (director of photography), Lonny is a monthly online magazine that focuses on lifestyle and home decor. Zimbio will invest in the Lonny team and technology, both to grow the existing publication and enhance the web experience with access to back issues and a fully searchable image collection. The company also intends to bring Lonny content to more platforms including tablets and smartphones.
Adams and Cline will continue to led Lonny.
Led by Tony Mamone, CEO, Zimbio is venture-backed by Menlo Ventures, Draper Associates, and Great Oaks Venture Capital (read here).