Performance Horizon Group, a Newcastle, UK-based provider of performance marketing technology, has raised $3.1m in funding.
Backers include existing investors Greycroft Partners and DN Capital.
The company intends to use the funding to expand its staff (http://www.performancehorizon.com/careers) and its technology innovation efforts.
Led by CEO Malcolm Cowley PHG offers a SaaS-based performance marketing platform called ExactView that provides tracking, analytics and management tools to increase sales and reduce costs across multiple digital media channels, including affiliate marketing and lead generation. It currently serves more than 35 global brand-name clients in 30 countries.
As part of its investment in U.S. market growth, PHG, which also has offices in London and NYC, has added Brandon Keenen as Regional Vice President to oversee west coast sales.
FinSMEs
18/07/2012