The company would intend to use the proposed funding to advance its position in the global online and mobile fitness application markets and further develop its offerings.
Earlier this year MapMyFITNESS completely rebuilt its platform with several new features including an innovative capability called Courses, which allows users to “check-in” during workouts, and an advanced integration of Google Maps API for Business, which provides route details like traffic patterns and temperature in real-time on iPhone, BlackBerry, Android, Windows Mobile or iPad devices.
Led by Richard Jalichandra, CEO, MapMyFITNESS powers a social network of fitness enthusiasts also providing a comprehensive suite of enterprise health solutions. Its network of websites and mobile applications — MapMyRUN, MapMyRIDE, MapMyWALK, MapMyHIKE, MapMyFITNESS, MapMyTRI, MapMyMOUNTAIN and MapMyDOGWALK – offer the ability to record and store their daily running, cycling, walking or hiking routes in an online database or map out tomorrow’s path.
Users get access to a searchable database of over 45 million global routes, online training tools, fitness calculators, nutrition tracking, comprehensive event listings, and the ability to easily share their activity with friends.