13th Lab Raises €550K in Seed Funding

13th Lab, a Stockholm, Sweden-based mobile computer vision company, has raised €550k (approximately $700k) in seed funding.

The round was led by Creandum.

Led by Petter Ivmark, CEO and co-founder at 13th Lab allows developers to connect the existing web to reality by letting ordinary web pages render a user interface on top of the physical world through standard HTML and JavaScript. Products include:
– PointCloud Browser, a computer vision enabled web browser, and
– Ball Invasion, an iPad2 game which uses real time 3D tracking and mapping.
An example of the company’s technology at work is found at free daily newspaper Metro, who make their printed content come to life. Looked at through a mobile handset, the images in the newspaper come to life with slideshows or videos and are automatically connected to the social network activity around a specific piece of content. It makes the physical newspaper interactive and social, with no effort from the publisher.
This is a 2D application of the technology, which also can make the physical 3D world come to life in a similar way.

Creandum has joined serial entrepreneurs Johan Gertell and Gustav Söderström as investors in the company.



Join the discussion