XL Marketing Receives $70M Financing

XL Marketing, a New York City-based digital and direct marketing company, has received $70m in equity and debt financing.

The financing includes an equity investment made by private equity firm GCP Capital Partners, as well as a debt facility agented by Madison Capital Funding.

The company intends to use the capital to grow through organic business activities in areas including Financial Services, Education, Insurance and Health & Wellness, as well as strategic acquisitions.

Led by CEO David A Steinberg, XL Marketing XL Marketing has built a consumer marketing platform designed to help brands generate high quality customers. The platform encompasses all interactive channels — Email, Search, Social Media and Call Center – and an innovative data-driven methodology, based on proprietary technology.
The company employs more than 200 people in Washington DC, Tampa FL, San Francisco, CA, and London and Bristol in the UK.

In conjunction with the funding Robert Niehaus, Chairman and Founder of GCP Capital Partners, will be joining the company’s board of directors.



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