PubMatic, a Redwood City, CA-based digital media platform for publishers, has raised $45m in mezzanine financing.
The round is being led by new investor August Capital, with participation from all existing investors including Draper Fisher Jurvetson, Nexus Venture Partners, Helion Ventures and Silicon Valley Bank.
The company intends to use the funds to continue its acquisition strategy and strengthen its balance sheet.
Founded in 2006 by CEO Rajeev Goel, PubMatic develops innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. Its platform combines real-time bidding (RTB), comprehensive brand protection tools, unified optimization and audience insights as well as hands-on support.
The company recently introduced new products such as PubDirect, which offers premium publishers the ability to optimize sales across multiple selling channels, PubLink which enables publishers to access multiple partner tools and services in real-time via a single point of integration, as well as new solutions for mobile monetization, measurement and continuous margin improvement.
In conjunction with the funding, Eric Carlborg, a partner at August Capital, has joined PubMatic’s Board of Directors.