LinkSmart, Inc., a Boulder, Colorado-based provider of text linking optimization solutions for web publishers, has launched its platform and raised $4.7m in funding.
Backers include Foundry Group, Sutter Hill Ventures, and Costanoa Venture Capital.
Founded in 2009 by CEO Pete Sheinbaum, LinkSmart also launched its Total Link Management (TLM) platform, an in-text link analytics, management, and optimization solution for web publishers. By focusing on an often-forgotten element of every web page, a simple text link in an article, LinkSmart provides web publishers with analytics and insights into how readers are engaging with articles and how to optimize traffic flow by dynamically managing their text links.
The company is currently hiring (http://www.linksmart.com/careers.php).