Jirafe, a New York City-based provider of analytics to ecommerce retailers, has completed a $7m Series A funding.
Backers include Foundry Group, FirstMark Capital, FirstRound Capital and O’Reilly Alpha Tech Ventures.
The company intends to use the funding to invest in its product line and grow its teams in New York, London and Paris (http://jirafe.com/about/careers) and expand to support retailers and partners in Asia and Latin America by the end of the year.
Co-founded by CEO Amit R. Shah and CTO Scott Switzer, Jirafe provides analytics for ecommerce retailers. Its solutions combine website data with customer and online marketing data to provide real-time actionable insight that helps merchants make marketing and merchandising decisions to directly increases online revenue.
It has thousands of customers in the US and Europe.
In conjunction with the investment Seth Levine, Managing Director, Foundry Group, and Amish Jani, Managing Director at FirstMark Capital will join the company’s Board of Directors.