GraphEffect, a Los Angeles, New York and Chicago-based provider of an enterprise collaboration platform for social marketers, has raised $12m in equity and debt financing.
The round was led by Rincon Venture Partners.
The company intends to use the funding to grow the development and product teams.
Co-founded in 2010 by CEO James Borow and Executive Chairman Clark Landry, GraphEffect enables social marketers to integrate and manage their marketing programs on a single collaboration platform.
Customers include companies such as American Express, Toyota, Estee Lauder, Clorox, Dial and Red Bull, as well as digital agencies such as Digitas and OMD.
In conjunction with the financing, Jim Andelman of Rincon Venture Partners will be joining the company’s board of directors.