Evoqu, a Boston, MA-based developer of a platform that connects commerce to content, has closed a $1.95m seed funding.
The investors were not disclosed.
The company intends to use the capital for increased marketing and business development activities.
Launched as a mobile app in September 2011 for iPhone and Android, along with an iPad release in February, the ShopAdvisor Platform is a deferred purchasing platform that connects consumers’ initial interest in a product with their eventual purchase. Its active user base has grown to over 2 million consumers and the company is now adding the solution to on-line media and blog sites to allow users to “Watch” products that they are not yet ready to purchase (such as clothing, electronics, furniture, etc.), while keeping them engaged in the property’s content. It gathers the relevant content to educate the consumer (price history, buyers guides, reviews, online/local retail prices, etc.).
The platform then alerts the consumer when something important happens (the price is reduced, the product is recalled, a new competitor appears, etc.).