Adore Me, a New York City-based personalized online lingerie club for women, has closed a $2.5m second round of venture capital financing.
Backers include Redhills Ventures, Jaina Capital, Ventech Capital, and other US angel investors.
The company intends to use the funding to expand beyond lingerie and into the swimwear category.
Launched in November 2011 by CEO Morgan Hermand-Waiche, Fabrice Grinda and Jose Marin, Adore Me offers designer crafted lingerie inspired by world designs. Members also receive a complimentary style consultation and access to a private showroom picked by expert stylists.
Each lingerie set is sold for $39.95, with free shipping and returns.